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Marketing automation is an amazing use of technology which allows start-ups who have limited staff and money to run complex campaigns while managing their time efficiently. Marketing automation also enables larger companies to connect with their customers on a personalised level that would be very time consuming and complex if done manually. We have worked tirelessly for over 10 years to perfect our platform and so today we are sharing the top 10 benefits of marketing automation so you can see that this would be an ideal solution for your business.

  1. Marketing automation saves you loads of time. You can create numerous campaigns and posts and schedule them for a date in the future. For example, you can create a month’s worth of social media posts and schedule them to go live throughout the course of your campaign in one day.

  2. Marketing automation allows you to reach your customers in a unique way. You do not have to manually go in and figure out each customer’s specific needs. Instead, you can use restrictions to allow customers to be separated automatically. For example, if you run a car dealership you could set it up so customers who purchased a specific brand of car from you are in one list. Then, they would only receive promotions about that specific brand. And if there service is due, the system can send out a personalised email to the customer to book the service at a time of their choosing.

  3. Marketing automation makes your team’s job easier. This way they can spend less time doing their daily tasks than they would if they had to do it manually, which also saves you money in the long run when it is time for you to pay them for the hours worked.

  4. Marketing automation helps you remain consistent. For example, when you post on social media you may not have time to do so manually one day. However, if you have the posts scheduled to go live in advance, the posts are automatically posted at their scheduled time. This way your visitors can see that, you are active and engaged. When businesses are inconsistent with their social media posting, it makes visitors feel as though they are not good with customer communication.

  5. Marketing automation allows you to receive detailed reports. The solutions will keep track of everything that you are doing and report to you with graphics, statistics, and other data so you know how to optimise your campaigns in the future. Having this data organised is key when it comes to the success of your business.

  6. Marketing automation saves you money. Small businesses benefit because it allows them to manage their budget by allowing them to not have to hire staff to do the things that the automation system can do.

  7. Marketing automation allows businesses to be consistent on multiple channels. It saves you time and resources because you can use it for social media, text messages, emails, fax and voice broadcasting. When you are consistent on a variety of channels, it helps your brand. It also allows customers to be able to interact with your business through the channel that is best for them. Additionally, it helps your brands visibility too which means you can reach the maximum amount of potential customers possible.

  8. Marketing automation is perfect for those who are not tech savvy. Our service does not require any coding or design experience because we have ready-made templates, an easy to use interface, and guides to help you in the event that you do become stuck.

  9. Marketing automation makes lead nurturing easier. You do not have to spend hours connecting with each lead manually. Instead, you can reach out to leads when they first make contact automatically.

  10. Marketing automation allows you to have useful and detailed customer profiles. You can see their email open and response rates, purchases, and more. If you use BuzzPortal, you will see that you can reach out to customers on their preferred communication mode with messages that are relevant for their needs and interests.


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What are the exciting ideas forming your own digital marketing campaigns - and how are you implementing them?

Posted to BuzzPortal “BuzzBlogs” 2014


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