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Some vocal marketers in the world feel that fax marketing is a non-requirement for their business. This is unfortunate for them because good marketers know that the marketing strategies never die you just have to know how to use them in a changing world. Furthermore, in order to reach the maximum amount of people you have to utilise multiple avenues of communication. Therefore, today we have come up with twelve reasons to rave about fax marketing.

  1. Everyone has access to fax whether it is through an actual fax machine or digitally.

  2. Creating content to be faxed helps you improve your writing skills. This is because you have limited space so you have to be creative with your writing while making sure that it is not too long.

  3. Faxing is unique when compared to other marketing strategies because it is simple and clean.

  4. If fax subscribers receive the faxes digitally, usually they will get it as a PDF. This is a huge benefit because everyone can read them and they can easily be forwarded to other individuals.

  5. Faxes are one of the most inexpensive marketing tactics when compared to email and SMS.

  6. When you design a fax, you are also working on your graphic skills.

  7. Faxing allows you to have endless design schemes. You can use any type of font and graphics that you desire to make the message more appealing.

  8. Fax marketing is not highly regulated, so the subscribers are choosing to hear what you have to say.

  9. Since your fax subscribers are more than likely small, they are the great audience to use when you are testing a new or controversial promotional campaign.

  10. Faxes are easy for customers to understand. They do not have to click, scroll, or download. Instead, everything is on one page.

  11. A sleek fax makes you analyze how hard copy friendly your promotions, photographs, and logos are. Some designs can look good on a screen yet when they are on paper they are a disaster.

  12. Faxing encourages online conversions. Majority of your subscribers will view the fax in PDF mode, which enables you to embed your social media and website links.


Closing Thoughts

Those are twelve reasons why you should implement fax marketing into your business marketing strategy. You should sign up for our easy to use fax service, which allows you to upload your list, compose your message, and send them faster than using a fax machine plus everything can be automated to save you time, money and resources. Give us a try today.


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Posted to BuzzPortal “BuzzBlogs” 2014



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